Would you set FIRE to your face to look younger? Disturbing new treatment sees women go up in flames in pursuit of eternal youth

A woman undergoes the flame facial in a Chinese beauty salon

The process involves an esthetician or spa employee draping target areas of the face and body with alcohol and secret elixir saturated towels. The person, more specifically the towel the person is wearing, is set ablaze. Moments later the towel is extinguished.

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The fiery beauty regime is supposedly based off ancient Chinese medicine. The dangerous treatment is intended to eliminate dull skin, aid in the common cold, and revert obesity.

Performed incorrectly, the fire facial could leave patrons without hair, or worse permanently scarred (hyperpigmentation).

A similar practice of Chinese fire cupping is done by soaking a cotton ball in alcohol, placing it into a glass cup while ignited, and placing it against the patient’s skin. A suction is created, meant to stimulate circulation.

In a YouTube video of the treatment, therapists apply an elixir to the customers’ bodies before setting fire and watching as the flames spread

If you think playing with fire is ridiculous or extreme consider that people inject themselves with Botox in order to achieve a youthful, smooth appearance. The cosmetic injection promises to lessen the appearance of wrinkles and rejuvenate one’s pulchritude. But Botox is derived from Botulinum toxin, a protein neurotoxin produced by the bacterium Clostridium botulinum, which can be lethal if improperly taken intravenously or inhaled.

The Four Seasons Resort in Punta Mita, Mexico charges nearly $250 to massage paddles of a cactus plant into the skin as a means of working out the toxins and hydrating the body. In Ethiopia butter can be applied from stem to stern, everywhere, and left to gradually melt from the body. In Israel, people can have a non-venomous snake writhe across their back as their masseuse.