MTV Base Meets Russell Simmons with MTN premieres on MTV Base (DStv Channel 322) on Wednesday 8 August 2012 at 8:30 pm CAT and terrestrial stations across the continent, including STV (Nigeria), Spectrum TV (Cameroon), Viasat (Ghana), Rwanda TV (Rwanda), Swazi TV (Swaziland), Muvi TV (Zambia) and NTV and WBS (Uganda).
The co-founder of influential hip hop record label Def Jam, Russell Simmons has been described by Donald Trump as “one of the most extraordinary entrepreneurs of our time”, and has combined a hugely successful business career with a reputation for “giving back” to communities in the US, Africa and the Caribbean.
MTV VJ Vanessa Mdee and young Africans from Ghana, Nigeria, Senegal, Liberia and Tanzania met up with Simmons in New York City earlier this year to quiz him on his thoughts on success, money, happiness, social activism, equality and digital media.
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Ghanaian rapper, fashion designer and dancer Isaac Boateng was one of the young entrepreneurs picked to meet with Simmons together with investment banker Ngozi Nwaneri from Nigeria. They were joined by broadcast journalist student Sandra Nyanchoka from Kenya, Ayodele Alli an aspiring Nigeria musician, Senegalese fashion designer Sophie Nzinga Sy, wannabe music mogul Johnson Lujwangafrom Tanzania and Liberian singer and writer Dominique Taylor.
Other topics discussed during the relaxed interview, held on the 43rd floor of Simmons Rush Communications, Inc headquarters, were the Diamond Empowerment Fund (DEF), an international non-profit organization founded by Simmons and ex-wife Kimora Simmons that supports education initiatives in diamond producing countries. D.E.F. funds programs that have proven success in providing African youth with higher education opportunities, including leadership development and entrepreneurial skills building.
First initiated in 2011, MTV Base Meets…with MTN connects African youth with the thought leaders, opinion formers, decision makers and role models who shape their world. Further influencers still to feature in the current series include: Liberian supermodel Alek Wek (15 August), former Nigerian head of state Chief Olusegun Obasanjo (22 August), Togolese international footballer Emmanuel Adebayor(29 August) and South African politician and activist Winnie Madikizela-Mandela (5 September).
To learn more about MTV Base Meets Russell Simmons with MTN, or to view clips from the series, please go to www.mtvmeets.com or www.mtvmeets.mobi. Connect with the campaign on Facebook athttp://www.facebook.com/MTVMEETS or join the conversation on Twitter at #MTVMEETS.
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