TANZANIA ANNOUNCES A 7% INCREASE IN TOURISM FROM THE US MARKET
AS AMERICANS CONTINUE TO BE LURED BY
THE COUNTRY’S WORLD FAMOUS NATURAL WONDERS
(Dar es Salaam, Tanzania—August 12, 2014) More Americans are putting Tanzania on their ‘bucket list’ as tourism from the United States continues to grow. Tanzania Tourist Board (TTB) announced a seven percent increase in visitors from the US (up from 65,110 in 2012 to 69,671 in 2013), making the USA Tanzania’s second largest tourism source market worldwide.
The North American market as a whole (Canada, Mexico, United States) showed an increase of 7.3% (From 84,639 in 2012 to 90,819 in 2013). Tanzania has showed a steady increase of visitors worldwide over the past five years, having reached its benchmark of 1,000,000 visitors in 2012 for the first time since records have been kept.
Tanzania’s Minister for Natural Resources and Tourism, Lazaro S. Nyalandu, MP, noted that, “ The increase in tourism is due to several factors; the increased airlift from the US, the greatly improved infrastructure, and Tanzania’s new luxury accommodations which have attracted a growing number of celebrities and Hollywood A-listers like Oprah Winfrey, Brad Pitt, and Angelina Jolie.”
Devota Mdachi, TTB’s Acting Managing Director, added, “The rapidly expanding infrastructure development, including luxury accommodations and increased airlift, now enables tourists to combine both a visit to the South to discover Tanzania’s hidden gems, Ruaha National Park and the Selous Game Reserve and to the North to visit the iconic Serengeti, Kilimanjaro and Ngorongoro Crater. Fast Jet, recently inaugurated service in Tanzania and connects Dar es Salaam to Mwanza on Lake Victoria and new airports have opened in Songwe in the South and Mpanda in Western Tanzania.”
The success of TTB’s recent marketing efforts worldwide is demonstrated in the 1.73% increase of overall visitors (from 1,077,058 in 2012 to 1,095,884 people in 2013). This is also due to the fact that Tanzania, in addition to having three of Africa’s natural wonders of the world, is viewed as a peaceful and stable destination, rich in history and cultural diversity.
ABOUT TANZANIA
Tanzania, the largest country in East Africa, is focused on wildlife conservation and sustainable tourism, with approximately 28% of the land protected by the Government, the largest percentage of any country in the world. It boasts of 16 National Parks and 32 Game Reserves, 50 Game Controlled Areas, one special Conservation Area (the Ngorongoro) and three Marine Parks. It is home to the tallest mountain in Africa, the legendary Mt. Kilimanjaro; The Serengeti, home to the "Great Animal Migration" that was named the New 7th Wonder of the World, by USA Today and ABC TV's Good Morning America; the world acclaimed Ngorongoro Crater, often referred to as the "Eden of Africa" and the “8th Wonder of the World”; Olduvai Gorge, the cradle of mankind: the Selous, the world’s largest game reserve; Ruaha, now the second largest National Park in Africa; the spice islands of Zanzibar; and seven UNESCO World Heritage Sites. Most important for visitors, the Tanzanian people, with a rich history and diverse blend of cultures, are warm and friendly. Tanzania, an oasis of peace and stability with a democratically elected and stable government, is celebrating the 50th Anniversary of the Union. For more information on Tanzania, visit www.tanzaniatourism.go.
Editorial contact:
Karen Hoffman/ Chanel LeMond
The Bradford Group
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