KWA WALE WANAPENDA VILONGALONGA HASA "iPHONES NA iPADS"

Company bosses show next generation software that 'ditches classic interface'

• Apple's latest iOS 7 software for iPhones and iPads takes a bold step away from previous versions by abandoning the use of textured paper and wood effects for icons

• It is the first software designed by London-born Sir Jonathan Ive since he took over from Scott Forstall in October last year
• The new 'clean and flat' design is the result of a huge power struggle between Ive and Forstall, who was behind Apple's iconic software look
• Critics say new design could backfire by confusing users, while others claim it loses Apple's distinct character in favour of a generic Android look iOS 7 will be available as a free update in the autumn

• Apple bosses also unveiled new music streaming service called iTunes Radio
• Two new MacBook Air models available from today with improved battery life

The new iOS 7 software has what's been dubbed 'flat' look with fewer textures and a more monochrome look. The gradient textures on tabs have also been removed in favour of block colours. Users can now swipe from the left of the screen to go back and move between messages. When you slide across in any app you now get an options menu too

Apple has unveiled one of the biggest gambles in its history with a radical overhaul of its iOS software.

The new iOS 7 software has a ‘flat design’, but critics say the dramatic new look could backfire, confusing users - while others claim it simply looks like Google’s rival Android system.

It is the result of a huge power struggle within the company, which saw the previous head of iOS, Scott Forstall, outed in favour of British born-designer Sir Jonathan Ive, who oversaw the new software.