“THE MTV AFRICA MUSIC AWARDS KWAZULU-NATAL SUPPORTED BY ABSOLUT & THE CITY OF DURBAN”
Hot Club Night & Nominee Celebration To Take Place At Club Bilicanas, Dar es Salaam, 16 May
Dar es Salaam, 15 May 2014: South African dance music stars Mi Casa are to join the lineup for the Road to MAMA – Tanzania, taking place in Dar es Salaam tomorrow night (Friday 16 May).
Set to be the party of the year, Road to MAMA - Tanzania celebrates the countdown to the 2014 MTV Africa Music Awards KwaZulu-Natalwith an all-star line-up of the hottest MAMA 2014 nominees alongside hot deck action from top DJs.
Road to MAMA - Tanzania takes place at Club Bilicanas, Indira Ghandi/Mkwepu Street, Dar Es Salaam on 16 May. Doors open at 21:00CAT. Tickets are available on the door at Club Bilicanas, priced TSH 15,000.
Featuring contemporary artists and music that are making waves across the continent, Road To MAMA Tanzania is a pan-African club tour, criss-crossing the continent in the build up to the MAMA awards.
Leading the line-up at the Road To MAMA Tanzania is Diamond, Tanzania’s own double-MAMA nominee in the Best Male & Best Collaborationaward categories.
Making sure the party goes with a bang are star Tanzanian DJs, DJ Zero, DJ Stevie B and DJ Mafuvu, while MTV Base “Mixology” star DJ Tirawill be flying in from Durban, South Africa, to show off his legendary turntable skills.
Road to MAMA Tanzania provides an electrifying foretaste of the upcoming MTV Africa Music Awards, which are taking place in South Africa for the first time at the ICC, Durban on 7 June 2014. Nominations for the awards were revealed on 16 April in 15 different categories including Best Male, Best Female, Song of the Year and Artist of the Year. Tied for first place in the nominations for the 2014 MAMA are South African artistsMafikizolo and Uhuru, and Nigerian artist Davido, who each scored 4 nominations while going directly head-to-head for Song of the Year, Artist of the Year and Best Collaboration. Following closely behind with 3 nominations each were Nigerian artists P Square (Best Group, Artist of the Year, Song of the Year), South Africa’s Mi Casa (Best Group, Artist of the Year, Song of the Year), and Angolan artist Yuri Da Cunha (Song of the Year, Best Lusophone and Best Collaboration). Hot on their heels with two nominations is Tanzanian star is Diamond Platinumz (Best Male, Best Collaboration). To download a full list of nominees click here.
Broadening the scope of the MAMA awards in 2014, achievement in non-music fields is recognised in three “lifestyle” categories including “Personality of the Year”, “Transform Today by Absolut”, and the “MTV Base Leadership Award”. The “MTV Base Leadership Award” is awarded to a young African man or woman under the age of 40 who is inspiring young Africans by their leadership and extraordinary achievement in a prominent field (including but not limited to: the arts, business, politics, science, entrepreneurship and charitable work). “Personality of the Year” recognises personalities and achievers active outside of the music space who are excelling in their chosen field and who are representing Africa in a positive light, both at home and abroad, in disciplines such as comedy, fashion literature and sport. "Transform Today by Absolut", which forms part of ABSOLUT's Transform Today campaign, is aimed at celebrating the power of young individuals who transform the image of Africa through their creativity and vision.
The MTV Africa Music Awards KwaZulu-Natal supported by Absolut & The City of Durban will premiere live across the continent on 7 June at 21:00 CAT on MTV Base (DStv Channel 322) and MTV (DStv Channel 130), and subsequently broadcast around the world to half a billion music fans worldwide on MTV and affiliate channels. Celebrating musicians and achievers who have made the most impact on African youth culture throughout the year, MAMA 2014 will feature dazzling performances from African and international artists, including the awards’ signature collaborations between artists of different genres and cultures – a high point of every show.
Voting for the MTV Africa Music Awards is open at www.mtvbase.com from 16 April 2014 until midnight on 4 June 2014.
For more information on the MTV Africa Music Awards KwaZulu-Natal supported by Absolut & The City of Durban, please go www.mtvbase.com, like us on Facebook at www.Facebook.com/
Clouds FM is the official radio media partner of the 2014 MTV Africa Music Awards KwaZulu-Natal supported by Absolut & The City of Durban.
ENDS
Note to Editors
Professor and Radio & Weasel are no longer performing due to illness.
Further Information,
For further information, high resolution imagery or downloadable video, please go to www.mtvbase.com/mini/mama14-
MTV/MTV Base
Maria McCloy/Alison Reid
Tel: +27 11 428 2941/+33 385 300636
About the MTV Africa Music Awards
First staged in 2008, the MTV Africa Music Awards has recognised the talent of musicians from across sub-Saharan Africa, rewarding iconic artists such as 2Face Idibia, Big Nuz, HHP, P-Square, Liquideep, D’Banj, Lira, Nameless, Wahu, Fally Ipupa, Cabo Snoop, Zebra & Giraffe,and many more. The 2014 awards are open to all artists whose music videos have been accepted for airplay on MTV Base (DStv Channel 322) or MTV (DStv Channel 130) during the qualifying period 20 March 2013 to 19 March 2014.
About MTV
With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. With more than 60 channels seen in more than 600 million households worldwide, MTV is the world’s largest television network and the leading multimedia brand dedicated to youth culture.
About Pernod Ricard
Pernod Ricard South Africa is one of the leading spirits and wine companies in South Africa. Pernod Ricard South Africa was established in 1994 and is a part of the Global Pernod Ricard Group which holds one of the most prestigious brand portfolios in the sector including iconic brands like Absolut Vodka, Jameson Whiskey and Chivas Regal. Globally, 51 out of every 100 premium bottles sold are Pernod Ricard brands.
About KwaZulu-Natal
KwaZulu-Natal Province is South Africa’s leading tourist destination and a magnet for visitors from continental Africa and all points of the globe. Offering a unique blend of sophistication, cultural diversity and excitement in the most breath taking setting imaginable, KwaZulu-Natal is an enticing, spectacular and fascinating consumer and business tourism destination, flanked on one side by the warm Indian Ocean and - on the other - by soaring peaks.
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