Coca Cola will celebrate its 125th Birthday

The soft drink that passed through history and saw all presidents from Grover Cleeveland to Barack Obama is getting ready to celebrate its 125th anniversary. The Company will mark its quasquicentennial next week, reflecting that the first Coca-Cola was served by John S. Pemberton on May 8, 1886 at a pharmacy in Atlanta.

Employees and their families will be special guests at the event that will take place in Atlanta. The event will be streamed live online at Coca-Cola.com/125 and have a presence in social media like Facebook, Twitter and YouTube.

Marketing plans are already on the roll and commemorations ideas are brought to life in all Coca Cola selling countries. For instance, a special television commercial has been produced to run in Britain. In the United States, television commercials for Coca-Cola will be modified to change the tag line, “Open happiness,” to “125 years of sharing happiness.”

A 125 days campaign will take place during the summer under the name “125 years of summer fun”. The campaign will include a new bottle size, with 1.25 liters of Coke, to be sold in stores, and commemorative versions of an existing bottle size, with eight ounces of Coke.

As prize giveaways are a must, there will be 125 days of prize giveaways in the United States, through the existing My Coke Rewards program as well as through text-to-win codes that will be printed under the caps of various brands in the Coca-Cola trademark line-up.

Other elements of the campaign will include a message during the 125th lap of the Coca-Cola 600 race, displays in stores to mark the anniversary